7 Types of Marketing Videos for Small Businesses

7 Types of Videos That Every Small Business Can Use

Here are seven types of videos that small businesses can create. Adding one or two of the following will enhance your marketing and put you ahead of the competition.

1. Brand Videos

Use on:

Brand videos, also referred to as about us and company story videos, help tell your business’ story. Storytelling is an essential part of marketing that not only differentiates you from competition but connects with your customers on a deeper level.

Creating brand videos showcases your backstory, your mission, and your vision for the future of the company. Use these videos to show why you do what you do and the value you provide. 

Current and potential customers will put faces to names and get a sense of your brand’s personality. Brand videos allow your viewers to get to know you and see your company as more than simply a logo. This type of video will be longer than your other videos, like five minutes, since it establishes the who and why of your business.

2. Explainer Videos

Use on:

Explainer videos are an introduction to your brand and its offering. Essentially, explainer videos are the elevator pitch for your brand. In them, you state who you are, what your product is, and how it is effective or solves a problem.

While they aren’t a full demonstration of how your product works or what your business process is, they do give a glimpse of your business to make users take interest.

Businesses with well-known products can still use explainer videos to show how their product or company is unique compared to others in the marketplace. Explainer videos need to communicate your message, show off your product, and hook the audience, so they should be on the shorter side, around 1-3 minutes long.

3. Product Demos

Use on:

Product demonstrations, or demos, show all your product’s features and benefits. Use these videos to instruct viewers step-by-step and answer common customer questions. Demos educate your audience while advertising the exceptional characteristics of your product.

These videos will help your product page performance by increasing visitors’ time on page, increase engagement and thru play of videos on social media, and boost conversions. The duration of these videos depends on your product and the number of features it has, but anywhere from 2-5 minutes works best.

4. Q&As and FAQs

Use on:

Question and Answer and Frequently Asked Question videos will build brand authority and provide value to your customers. Conduct Q&A videos with your brand’s founders, executives, and managers. Your employees can illustrate their industry knowledge and communicate what’s most important to your business. They demonstrate that your company knows what it’s doing and stays up to date with trends going on in the field. 

With Q&As, you can create different series to incorporate on various product pages on your website and post on social media. Whether you break it up by the topic or by the interviewee, Q&As can be easily digested by your viewers and keep them on your pages longer. 

Consumers will always have questions, even if their answer shows up on your website homepage, product page, social media, and across your other platforms. FAQ videos allow your brand to address the most common concerns and questions and cut back on the amount of time it takes for your employees to answer them one by one as they come in. They also show viewers that you are listening, you care about user concerns, and that you don’t leave your customers hanging. 

5. Testimonial Videos

Use on:

Word-of-mouth is so powerful because customers trust their friends, family, and other consumers’ opinions of companies and products. One way of harnessing this effective marketing tactic is to make testimonial, or case study, videos. Reach out to your loyal customers to ensure the testimonial feels genuine, don’t use actors.

Highlighting the problems your customers had and how your business solved them helps prospective leads see how they can achieve that result as well. Testimonials show viewers how happy your current customers are with your brand. Hearing directly from customers and seeing the positive impact your product can have in video form is more impactful than reading a paragraph. 

6. Giveaway Contest Videos

Use on:

Many businesses use giveaways to establish relationships with other companies in their community and to increase engagement with their current and potential customers. Giveaway videos include clips of the prizes and feature the participating businesses. Once you make your video, post it on your social platforms, and if you can, create a social ad to reach consumers outside your current audience. 

If you have interesting prizes and an engaging video, viewers will be more likely to share the giveaway with their friends and family. This video will spread brand awareness and bring in new prospects. Additionally, you can announce winners with a short video or via a live stream on one of your social accounts.

7. Promotional Videos

Use on:

Finally, we have promotional videos. These videos can invite guests to webinars, open houses, conferences, new product launches, and other upcoming events. Promotional videos describe the event and give the viewers a feel for your brand. The videos need to exhibit the event details and a call to action that tells viewers how to save the date or register if needed. 

Promos will help increase traffic to your site and build excitement around your brand. Distribute these promos where your customers engage with your brand and on the platforms that your target audience uses the most. Keep the video as short as possible and create quick teaser videos to post on socials leading up to the big day.

Start Creating Videos for Your Business Now that you know the different kinds, you can start incorporating videos into your marketing strategy. Nicolet Creative creates captivating videos that will enhance your brand, connect with your audience, and fit your budget. Contact our video marketing team today

Video Marketing Statistics You Need to Know in 2021

While video itself isn’t a new concept, the medium keeps evolving. Brands used to put out commercials on local and national television only. Now businesses create videos for their websites, blogs, online ads, streaming ads, social media, paid social media campaigns, webinars, and more. 

Now, as more brands, marketers, and consumers use video, more statistics and analytics develop. The data shows how effective and worthwhile video marketing is for businesses, no matter their size. 

We’ve compiled a list of statistics to demonstrate the importance of video. So, whether your business remains hesitant or you’re ready to jump in, use these stats to help inform your video marketing strategy for 2021 and beyond. 

Video Marketing Statistics of 2021

We’re breaking down these video marketing statistics to show an overview, the return on investment, how consumers interact with video, and how video does on social media platforms.

Video Marketing Overview

The general stats below indicate the success and satisfaction marketers have had when including video into their overall strategy. 

ROI of Video Marketing

Video is an effective marketing tool that helps companies engage with consumers and drives conversions and sales. 

For many businesses, the return on investment for video now outperforms other marketing methods. According to Biteable, a video animation company, 74% of marketers had a better ROI on video than static imagery, and 68% say video had a better ROI than their Google Ads. 

Video content produces other results and KPIs as well. In Wyzowl’s State of Video Marketing research, the video marketers they surveyed reported the following:

Consumers and Video

Marketers continue to devote time, money, and resources to video because of the ROI and consumer habits. According to Wyzowl, consumers watch about 18 hours of video online every week, a 7.5 increase over the last three years. So, consumers’ video consumption is on the rise, but what does that mean for brand videos?

The statistics below show how consumers interact with and respond to video marketing:

Video on Social Media

Over the years, social platforms have invested more into video. For example, Instagram started with video posts then quickly branched out to video Stories, Lives, IGTV, and Reels. 

Both brands and users benefit from this influx of video. Brands jump at the opportunity to connect with their audience that social videos provide while users enjoy the dynamic content. In fact, according to Animoto, videos are consumers’ favorite type of content to see from a brand on social platforms. 

The standout platform for video is YouTube:

Based on a Wyzowl survey, here’s how marketers plan to use social media platforms in their video marketing strategies in 2021:

How Did the Global Pandemic Impact Video Marketing?

It’s hard to move through 2021 without considering the impact of the pandemic. It limited advertising budgets, campaigns, and overall strategies for all industries and businesses.

So, in Wyzowl’s newest The State of Video Marketing report, they asked their respondents how the pandemic impacted their video marketing plans and the demand for video. 

These results convey that despite the pandemic, video is still, if not more, important to most marketers.

That’s a Wrap!

These video marketing statistics indicate the opportunities that video content provides. Video can educate, attract, and convert consumers across a long list of platforms and channels. Whether your goal is to tell your story, connect with your audience, improve brand awareness, increase sales and conversions, or beat the competition, video will help you achieve it. 

If your business wants to start using video, Nicolet Creative can help. Our team will seamlessly add video to your marketing strategy without breaking the bank. Contact us today