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Stay up to date with the Nicolet Creative blog. Our team will be continually posting valuable articles businesses can learn from and apply. Check back for the latest posting and/or subscribe to be notified as soon as another post goes live.

How to Make Professional Videos

Videos are a highly effective way to gain exposure for your brand and connect with prospective customers, as the popularity of streaming video services is huge and growing. Whether you opt for short-format videos for streaming services or long-format short films to air and promote online or on your site, you must incorporate your brand […]

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How to Make Professional Videos

VIDEO

How to Use Video Marketing Effectively

MARKETING, VIDEO

Starting a business in the modern world is easier than ever, with the internet providing many solutions to get started and get online quicker and cheaper than ever. What this means for your business is that while it is easier to get started, there is also a great deal more competition simply because it is […]

40 Social Media Video Statistics for Small Businesses

DIGITAL STRATEGY, SOCIAL MEDIA, VIDEO

There has been a surge in video content on social media in the past few years. Social apps continue to add new ways to incorporate video into their platforms. For example, the head of Instagram, Adam Mosseri, recently revealed that video will be their key focus and that the platform is “no longer just a […]

Advantages of Video Marketing/ Video Marketing Benefits

DIGITAL STRATEGY, FEATURED, MARKETING

Having videos on your company website and social media can look slick, sophisticated, and modern, but video marketing is about so much more than looks. There are real benefits to engaging in a well-designed video marketing campaign, and companies that do so can enjoy many advantages over the competition.

10 Tips for Creating Professional-Looking Videos

DIGITAL STRATEGY, MARKETING, VIDEO

Creating videos will help you reach your business goals and connect with your audience. Many businesses know the benefits of videos and want to incorporate them into their marketing, but video can be intimidating. You don’t want to make videos that appear low-quality or have to pay a fortune to a large video production company.

However, producing quality videos is easier than you think. Below we share 11 tips that will help you get started and learn how to make professional videos.

8 Key Benefits of Video Marketing

FEATURED, MARKETING, VIDEO

Video is no longer the medium dominated by large corporations. Video marketing has become more affordable and accessible, which means small and growing businesses can now reap the rewards.

7 Types of Marketing Videos for Small Businesses

BRANDING, MARKETING

In 2021, video is a top performer for businesses and, consumers are watching more video than ever. You’ve probably heard from every marketer, advertiser, vendor, and online resource that you need to add video to your content roster. But it’s hard to figure out how videos can fit into the marketing strategy for your specific business. Since the idea of implementing video can be overwhelming, we are breaking it down. Below we list seven types of videos that can build brand awareness, captivate your audience, and drive conversions.