Color plays a major role in how the world perceives your company. Colors have an effect on our emotions. While the effect can differ depending on an individual’s experience and the context, there are generalizations that the majority of people and color psychology...

According to research done by Adobe’s Marketo, color is the first element of logos a consumer will notice. It’s one of the main features that helps consumers to recall a brand later. What’s the first brand you remember when you think of the color red? Is it Target or...