7 Types of Videos That Every Small Business Can Use
Here are seven types of videos that small businesses can create. Adding one or two of the following will enhance your marketing and put you ahead of the competition.
1. Brand Videos
Brand videos, also referred to as about us and company story videos, help tell your business’ story. Storytelling is an essential part of marketing that not only differentiates you from competition but connects with your customers on a deeper level.
Creating brand videos showcases your backstory, your mission, and your vision for the future of the company. Use these videos to show why you do what you do and the value you provide.
Current and potential customers will put faces to names and get a sense of your brand’s personality. Brand videos allow your viewers to get to know you and see your company as more than simply a logo. This type of video will be longer than your other videos, like five minutes, since it establishes the who and why of your business.
2. Explainer Videos
Explainer videos are an introduction to your brand and its offering. Essentially, explainer videos are the elevator pitch for your brand. In them, you state who you are, what your product is, and how it is effective or solves a problem.
While they aren’t a full demonstration of how your product works or what your business process is, they do give a glimpse of your business to make users take interest.
Businesses with well-known products can still use explainer videos to show how their product or company is unique compared to others in the marketplace. Explainer videos need to communicate your message, show off your product, and hook the audience, so they should be on the shorter side, around 1-3 minutes long.
3. Product Demos
Product demonstrations, or demos, show all your product’s features and benefits. Use these videos to instruct viewers step-by-step and answer common customer questions. Demos educate your audience while advertising the exceptional characteristics of your product.
These videos will help your product page performance by increasing visitors’ time on page, increase engagement and thru play of videos on social media, and boost conversions. The duration of these videos depends on your product and the number of features it has, but anywhere from 2-5 minutes works best.
4. Q&As and FAQs
Question and Answer and Frequently Asked Question videos will build brand authority and provide value to your customers. Conduct Q&A videos with your brand’s founders, executives, and managers. Your employees can illustrate their industry knowledge and communicate what’s most important to your business. They demonstrate that your company knows what it’s doing and stays up to date with trends going on in the field.
With Q&As, you can create different series to incorporate on various product pages on your website and post on social media. Whether you break it up by the topic or by the interviewee, Q&As can be easily digested by your viewers and keep them on your pages longer.
Consumers will always have questions, even if their answer shows up on your website homepage, product page, social media, and across your other platforms. FAQ videos allow your brand to address the most common concerns and questions and cut back on the amount of time it takes for your employees to answer them one by one as they come in. They also show viewers that you are listening, you care about user concerns, and that you don’t leave your customers hanging.
5. Testimonial Videos
Word-of-mouth is so powerful because customers trust their friends, family, and other consumers’ opinions of companies and products. One way of harnessing this effective marketing tactic is to make testimonial, or case study, videos. Reach out to your loyal customers to ensure the testimonial feels genuine, don’t use actors.
Highlighting the problems your customers had and how your business solved them helps prospective leads see how they can achieve that result as well. Testimonials show viewers how happy your current customers are with your brand. Hearing directly from customers and seeing the positive impact your product can have in video form is more impactful than reading a paragraph.
6. Giveaway Contest Videos
Many businesses use giveaways to establish relationships with other companies in their community and to increase engagement with their current and potential customers. Giveaway videos include clips of the prizes and feature the participating businesses. Once you make your video, post it on your social platforms, and if you can, create a social ad to reach consumers outside your current audience.
If you have interesting prizes and an engaging video, viewers will be more likely to share the giveaway with their friends and family. This video will spread brand awareness and bring in new prospects. Additionally, you can announce winners with a short video or via a live stream on one of your social accounts.
7. Promotional Videos
Finally, we have promotional videos. These videos can invite guests to webinars, open houses, conferences, new product launches, and other upcoming events. Promotional videos describe the event and give the viewers a feel for your brand. The videos need to exhibit the event details and a call to action that tells viewers how to save the date or register if needed.
Promos will help increase traffic to your site and build excitement around your brand. Distribute these promos where your customers engage with your brand and on the platforms that your target audience uses the most. Keep the video as short as possible and create quick teaser videos to post on socials leading up to the big day.
Start Creating Videos for Your Business Now that you know the different kinds, you can start incorporating videos into your marketing strategy. Nicolet Creative creates captivating videos that will enhance your brand, connect with your audience, and fit your budget. Contact our video marketing team today